Strategies For Lumpy Businesses
MANAGEMENT STRATEGY
All businesses, from one-person start-ups to global conglomerates, should have
a strategy. Following a good, distinctive strategy will ensure that a
business builds, maintains, and continually strengthens a specific identity
in the marketplace.
By serving as a jumping-off point for annual business planning, a strategy will become the nucleus around which:
- An annual business plan is developed
- It forms a framework for helping to consider deviations from the plan
- It will help set a consistent direction for key functional areas
A good strategy should endure year after year, and hence will tie together one year’s business plan to the next. This will enable the company to easily build upon the accomplishments of the previous year.
Without a clearly defined or closely followed strategy, companies of all sizes tend to lose sight of their direction when they run into temporary difficulties. The 'once' successful business model may now need to be reworked, reviewed and updated to reflect the realities of your industry.
Business strategies have to be closely monitored, compared to core competencies and capabilities, and assessed against available resources. Each company is different, each industry is different, each value chain is different.
Sintassi helps your organisation enhance performance and achieve results by improving the company's bottom line, cutting costs, increasing revenue and successfully completing projects.
In order to provide you with an insight into how our strategy process works, please find below our five-step action plan to formulate, implement and measure strategy.
Phase 1: Strategic Intelligence Gathering and Analysis
Gather, organise, and analyse data on industry, markets, competitors, technology, and past business performance, company drivers and industry change drivers.
Phase 2: Strategy Design and Formulation
Company strategy will be formulated on parameters listed below:
- Product/service mix, markets to be served
- Industry value chain and company value chain
- Company capabilities and future desired capabilities
- Companies competitive advantage
- Future value space for the company
Phase 3: Strategy Implementation Planning
Jointly undertake the following steps:
- Strategic master plan preparation
- Aligning company resources with desired results
- Aligning the company behind the plan
- Designing control and performance measurements
Phase 4: Implementing the Strategy and Performance Measurement
The best strategy is useless unless it is properly implemented. We design a custom-tailored corporate scorecard to monitor and implement company strategy based on financial and strategic data. The data is then communicated to company stakeholders and the resources of the company are transformed to effectively implement the plan.
Phase 5: Strategy Review and Updating
Lagging and leading indicators are monitored and strategy review sessions are undertaken to align strategic plans with emerging strategic developments.
For a free and confidential consultation on 0118 947 58 57 or email: info@sintassi.co.uk
